Internet marketing is a mechanism by which companies can take advantage of search engines to market and promote their websites. It is the process of improving site traffic and positioning a website in search engine listings by making use of a combination of techniques (such as keyword analysis, link building etc), and relevant technical expertise.
At NigSys, our team of internet marketing experts have a proven track record in achieving and maintaining high page ranking and visibility for client websites ranging from simple static websites to complex database driven web applications in major search engines such as Yahoo, Google, MSN, Ask Jeeves.
We customize our internet marketing strategy to match the requirements of individual clients. Our strategy to increase the positioning and accessibility of a website in search engine listings includes a combination of one or more process/methods mentioned below:
SEARCH ENGINE OPTIMIZATION
Search Engine Optimization is the process of increasing the visibility and ranking of websites in search engine listings, by evaluating various elements such as content, keywords etc that search engines take into consideration, and accordingly make modifications and changes in the websites. We conduct a detailed analysis of the strengths and weaknesses of a client’s current and potential competitors, thereby enabling us to design and implement an effective SEO strategy.
The various Search Engine Optimization services provided by NigSys include the following:
Keyword analysis is the process of identifying keywords and phrases that are most frequently searched for, in various search engines, and choosing from amongst them, the keywords that are least used by competitors. Working in close coordination with our clients, we identify, evaluate and generate a list of possible keywords that can be used to gain targeted traffic.
Link building is the process of increasing the link popularity of a website i.e. increasing the number of links pointing to the website from other websites, which in turn, will lead to an increase in site traffic and visibility in search engines.
Sitemaps are a means to inform search engines about all the web pages within a website that are available for crawling. It is an XML file containing a list of URLs and additional information about each URL, such as time stamp of last update, frequency of change and its relative importance within the website. The aim of sitemap submission is to reduce the time between releasing updated and new content and the fetch by a search engine crawler.
Features such as usability, navigation, content etc play an important role in generating traffic to a website. Our SEO experts analyze, evaluate, and optimize the website against the various features so as to increase site traffic. Web analytics software is used to analyze the behavior of users within a website and identify problems areas thereby enabling appropriate corrective action to be taken. Website optimization involves optimizing page weight to ensure faster loading time which in turn will lead to more number of users accessing the site.
Search engines find it difficult to index web pages that rely heavily on the use of frames and flash animations to display content. In such cases we either offer to rework the website without making much use of frames and flash or we offer clients a work-around solution wherein the text contained in the flash animations and frame sets is used to create additional HTML pages thereby enabling the website to be crawled and indexed against those pages.
A part of our effective search engine optimization strategy is to make use and take advantage of RSS feeds in distributing content. Well managed and optimized RSS feeds enable web sites to generate site traffic and increase website ranking and exposure.
In order to enable companies to reach out to a larger non-English speaking audience base, websites need to be optimized for multilingual search engines. Translation is one of the key tasks in Multilingual Search Engine Optimization as it enables websites to be easily found in localized search engines. Instead of literal translations, specific rules of each language are applied and keywords are translated to actual popular industry specific keywords prevalent in each country. The extensive multilingual keyword research conducted by NigSys ensures that the most appropriate foreign language equivalents of keywords are chosen.
Submission to Search Engines
Our SEO team is responsible for submitting and registering the website and pages to both paid and free search engines and directory listings.
Detailed reports such as site positioning, page ranking, link popularity, log analysis, site traffic, directory and article submission etc are generated on a monthly and quarterly basis thereby enabling clients to monitor and track the rankings of their websites.
To maintain top ranking for websites, we constantly monitor these websites and make appropriate modifications and resubmit the same as and when required.
PAY PER CLICK SEARCH ENGINE ADVERTISING
Pay per click (Ad Words in Google and Overture in Yahoo) is a search engine marketing mechanism through which payments are made on the basis of number of clicks (the number of visitors accessing the specified website) via the specified links. Websites can bid on keywords or search terms and get listed for those keywords in search engines such as Google and Yahoo. These are also known as sponsored links. The ranking of websites within the sponsored links is based on number of clicks to the website. Our SEO experts help clients in identifying the best keywords and placing bids for the same, in search engines. Weekly reports detailing click-through and site traffic are generated and sent to clients thereby enabling effective monitoring.
E-mail marketing is a search engine marketing technique to increase website awareness and exposure, in order to increase in site traffic. Effective e-mail marketing involves researching and identifying a potential customer base, for the products and services on offer, and targeting them via e-mail and newsletter campaigns.
At NigSys, we conduct detailed research to identify the target customer base and create effective campaigns that enable clients to build brand awareness, enhance relationships with customers and reach out to potential customers in a cost effective manner.
Banner ads for search engine marketing are a method of increasing website exposure and traffic by exchanging ads with other websites. It entails embedding an advertisement into the web pages and linking it to the web site of the advertiser. The services provides by NigSys include: creation of the banner ads, contacting the relevant web masters to exchange ads, and generating detailed monthly reports for site traffic etc.
Affiliate marketing is a method by which advertisers pay website owners (affiliates), a commission for every sale generated when a customer was directed to their site from the affiliate’s site. NigSys provides clients the opportunity to run affiliate programs and help them in monitoring and tracking members of the affiliate program. We provide promotion services such as e-mail marketing to increase awareness about the affiliate program. Detailed reports regarding payments, revenue, site traffic as a result of the affiliate program etc are generated at regular intervals.